… Does it screw up the way I have taught my own marketing classes for the last seven years? Yup. But we have to adapt and adopt, instead of playing the same old tapes on how things used to operate. I’m updating my courses, workshops, and consulting materials every quarter to reflect the realities of this new world.
I think this is the attitude that will make or break a lot of businesses in the near future. For a long time, you could fail to change and hang onto an old process or worldview for years before it killed you. But the rate of change is so rapid today that if you’re not constantly exploring and evolving, you’ll simply be left behind by your audience.