I invite the emergence of a new storytelling technology, but I don’t think we’ll see the interactive format ever completely subvert a passive audience model. If you look at the world of art, artists have pushed the boundaries to create performance art and all sorts of interactive experiences. But other artists also still paint on canvas and take photos.

Different formats can create different experiences for the audience and some are better suited to one purpose or another. We’ll still want to zonk out on the couch after a long day at work occasionally. At other times, we may want to be part of the experience for some high drama. Some people will prefer one experience to the other in the same way that I think Jeff Koons is overrated.

I’m most interested to see how the technology and skills develop as the interactive format matures. Every technology is too expensive and clunky early on, but as producers explore and experiment, things get better and better. The famous example is the early movie of the train coming towards the audience. But go watch Avengers: End Game and see how far technology and technique have brought us.

Give it 10 years, and the interactive format may be nearly unrecognizable from these expensive choose your own adventure stories we’re seeing today.

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